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Order by your bust, waist, and hip measurements rather than by the size you usually buy. US clothing sizes are not standardized between brands, and the gap widens above a US 14.
Our evening range runs US 2, 4, 6, 8, 10, 12, 14, 16, then 14W, 16W, 18W, 20W, 22W, 24W and 26W. The W sizes are not the same garment made bigger — they are drafted with different proportions.
Knowing that one thing removes most of the guesswork, and it is why two dresses labelled 18W can fit completely differently.
| Measurement | Where to take it | What it decides |
|---|---|---|
| Bust | Fullest point, tape level | Bodice and neckline fit |
| Underbust | Directly beneath the bust | Where boning and support sit |
| Waist | Narrowest point, usually above the navel | Where the seam lands |
| Hip | Fullest point, feet together | Skirt sweep and mermaid fit |
| Hollow to floor | Collarbone dip to floor, in your shoes | Hem length |
The rule worth saving: measure in the underwear and shoes you will wear on the night, and order 6-8 weeks ahead. Heel height changes hollow-to-floor by as much as the hem allowance itself.
A size number is a brand's internal shorthand, not a shared standard. Treating it as one is how people end up with three dresses in three sizes that all fit differently.
There is no rule requiring two brands to mean the same thing by "16". Checking the seller's own size chart and returns terms before ordering is standard advice from the FTC's online shopping guidance for exactly this reason.
Every product page here carries its own chart. It is worth two minutes even if you have ordered from us before.
A 16W is not a 16 enlarged. W patterns allow more room through the waist and hip relative to the bust, and give a deeper armhole and a longer bodice.
That is why some people fit a 16 better and others a 16W at identical bust measurements. Both are offered here, and the chart tells you which is closer.
The same label has drifted across decades and across price points. Your measurements have not drifted, which is what makes them the reliable input.
Write them down once, keep them in your phone, and re-take them if more than six months have passed.
If your bust reads 18W and your waist 16W, order the 18W and have the waist taken in. Adding fabric is difficult; removing it is routine tailoring.
Alterations are partly reimbursed here, which makes this the cheaper direction to be wrong in.
Five numbers do almost all the work on an evening gown. Getting them right is more useful than any styling advice.
Most charts ask for the full bust. A structured bodice also needs the underbust, because that is where boning sits and where the weight is carried.
Supplying both is what lets a fitted bodice sit level rather than riding up through the evening.
Jeans sit low; a gown's waist seam sits at your natural waist, usually an inch or so above the navel. Measuring where your jeans sit will place the seam wrong by several inches.
Bend sideways — the crease that forms is your natural waist.
Measure from the dip at the base of the throat to the floor while wearing the heels you intend to wear. This single number is what prevents a floor-length gown from pooling or hovering.
Self-measuring pulls the tape tight and tilts it at the back, and both errors run in the same direction. A second pair of hands is worth more than a better tape.
Keep the tape level and snug, not compressing. Two fingers should slide underneath comfortably.
Every silhouette here is available across the full range. These are the ones whose structure gives you the most control over the line.
A defined waist seam with a skirt that falls away from it produces the longest visual line of any silhouette, and it is the least demanding to fit.
It is the safest first order if you are buying online without a fitting.
Sleeves let a deep V or a wide scoop read as elegant rather than exposed, and they add formality rather than removing it. In velvet they are also the warmest option for a winter event.
Our velvet styles include several long-sleeved cuts in this range.
If your bust and hip sit in different size bands, a two-piece removes the compromise entirely. Each half is ordered to its own measurement.
They also read as more contemporary than a single-piece gown at the same formality level.
Satin, mikado and velvet hold their own shape. Chiffon and jersey follow the body underneath, which means the fit has to be exact rather than approximate.
Neither is better — but a structured fabric is more forgiving of a half-inch measurement error.
The size range only matters if the same dress is actually available across it. Here every style is cut after the order, in any size in the range or to your own measurements.
You can order a listed size, or supply bust, underbust, waist, hip and hollow-to-floor and have the dress drafted to those. There is no separate, smaller "plus" catalogue to shop from.
Check the individual product page for the sizes and any size-related fees that apply to that style before ordering.
Order review takes 1-3 business days, tailoring up to two weeks and sometimes three on heavier styles, then delivery of 5-8 business days. Orders over $150 ship express.
Colour and measurements stay changeable for 24 hours after payment, which is the window to correct a number you are unsure about.
Against a tailor's receipt, we reimburse up to $50 on a dress between $100 and $199, and up to $75 above $200. The full tiers are in our guide to returns, alterations and what happens when a dress does not fit.
That is what makes "order to your largest measurement and take it in" a practical strategy rather than an expensive one.
Six evening styles available across the full range, from about $90 to $275.
Asymmetrical sequinned A-line with short sleeves — the lowest-priced option here, and the easiest to fit without a trial.
Beaded sage knee-length dress — a shorter formal option for a cocktail-code event.
Long-sleeved sequinned A-line with scoop neck — sparkle plus coverage, which is the winter combination.
Burgundy velvet A-line — structured fabric, so a half-inch measurement error will not show.
High-collar mermaid with open back — the most fitted silhouette here, and the one that most rewards exact measurements.
Jewel-neck sheer gown with train — the most formal option, for a black tie evening.
Browse the special occasion dresses and plus size styles. If the invitation says black tie optional, our guide to black tie optional versus cocktail settles the hemline, and our guide to wearing gold and metallic covers shine levels.
No. W sizes are drafted with more room through the waist and hip relative to the bust, plus a deeper armhole and longer bodice, so they are a different pattern rather than a scaled-up one.
By measurements. US sizing is not standardised between brands, and the variation widens above a US 14, so the size chart on the product page beats the number you usually buy.
Bust, underbust, waist, hip and hollow-to-floor. The underbust is the one most people skip, and it is what determines where the boning sits and how the bodice carries its weight.
Order to the larger measurement and have the smaller area taken in, or choose a two-piece so each half fits independently. Removing fabric is routine; adding it is not.
Yes, for hollow-to-floor. Heel height changes that number by as much as the hem allowance itself, which is why measuring barefoot produces a gown that pools on the floor.
An A-line in a structured fabric such as satin or velvet. It has one critical fit point at the waist seam and is forgiving of a half-inch error elsewhere.
Take your five measurements first, then browse the special occasion dresses collection and compare against each product page's own chart. Shopping with the numbers in hand is faster than shopping without them.
Emma Clarke is a bridal fashion writer and wedding style consultant with over 8 years of experience helping brides find their dream dress. From classic ball gowns to modern minimalist silhouettes, Emma covers everything from prom trends to plus-size bridal styling. Her work has been featured across leading wedding lifestyle platforms, and she believes every woman deserves to feel extraordinary on her most special day. She writes practical shopping guides that focus on how silhouette, fabric, customization, and measurements affect how a dress looks in real life, not just in product photos.
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